- Brendan Stec
A lot of people view success as being crowned king or reaching the top of the mountain. A finite destination. But we underestimate the treadmill of rising expectations.
I'll be happy once I'm a VP, once I'm a partner, once I'm the President...when does it end?
The answer is that it does not. Ultimate success is a process; its allure is that it is something that can never be fully attained. What fun would life be if there weren't always bigger fish to fry, more customers to reach, and higher mountains to climb? The truth is, as Ryan Holiday puts it in The Daily Stoic, is that reaching the top of a mountain only exposes another higher peak.